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Further retailers caught selling ‘sexy’ kidswear

Further high street stores have been caught selling sexy kidswear, according to an investigation by The Sun.

Following yesterday’s revelations that Primark was selling a padded bikini top for children – which the value retailer withdrew and apologised for – the Sun newspaper reported that it found further offending products on the shelves of other retailers.

The Sun said it found a £10 low-cut padded diamanté bikini for 8-year olds at Tammy, a brightly coloured padded bra in size 28AA in Tesco, and padded bras in the girls’ sections of Next and Peacocks.

All the retailers responded to the newspaper. A Tammy spokeswoman said: “Having reviewed the products we will be withdrawing them from sale.”

Tesco promised to review where the tiny bras are sold in stores, while Next boss Simon Wolfson said: “We will look into the issue. If anything needs changing, we will do it immediately.”

Peacocks boss Richard Kirk said: “We have started checking every product to make sure everything is appropriate.”

Primark said yesterday it had pulled its padded bikini range and will donate any profits to a children’s charity.

Primark’s £4 bikini sets attracted allegations about the “premature sexualisation” of children and were labelled “disgraceful” by Conservative leader David Cameron, who has previously criticised other retailers for similar reasons.

Readers' comments (2)

  • Customers are given what they want - must be a lot of very strange mums shopping for their kids

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  • Jessica Good

    I agree with Anon. I am tired of designing in pink for girls ( I know the pantones by memory!) but it sells. Was in my local Primark yesterday and have never seen queues for the tills like it - they were huge! Perhaps the tabloids and people who don't shop in these stores anyway are the only offended ones in this 'scandal'!

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