Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Gap opens first Chinese stores

Gap has opened its first store in China as the US casualwear giant pushed the button on its assault on the lucrative Chinese market.

The 1,140sq m flagship store on Mid Huaihai Road, one of Shanghai’s premier shopping high streets, is the first of four that will open across the country in the next few weeks.

All four stores, two in Shanghai and two in Beijing, will house all of the Gap collections; Gap, GapKids, baby gap and Gap Body.

An online retail store is also launching today, at www.gap.cn.

Gap China president Redmond Yeung said: “Gap is the first American retailer in China to offer a single style destination for the entire family.  We are excited to introduce Gap’s cool, modern American designs to Chinese consumers.”

Moving into China, the world’s most populous country, is a cornerstone of Gap’s global expansion strategy with more stores planned across the country.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.