US casualwear retailer Gap has made its London office its overseas hub as part of a restructure.
As a result, European president Stephen Sunnucks has been promoted to international president in charge of 530 stores across 30 countries outside of the US.
Gap wants to grow its international business from 13% to 30% of group sales by 2013.
The company said the restructure would enable it to take decisions more efficiently and allow for trends to be more quickly disseminated.
Sunnucks said: “This will simplify the business and bring things together in a more global sense.” Gap will open 190 stores worldwide this year.