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Gap rebrands denim range as 1969

Gap is to relaunch its UK denim offer under the 1969 banner, the year the casualwear chain was founded.

The offer will be rebranded in September, backed by a marketing campaign and window displays in stores. Gap will also lead its highly anticipated UK website launch on Friday with a 1969 Gap Premium Denim campaign, called Put the IT in Fit. Sister retailer Banana Republic’s website will also go transactional on August 27 in the UK, and shoppers will be able to use one shopping basket to shop across both the Gap and Banana Republic sites. Deliveries on orders over £50 will be free.

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