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Gap to bring back TV adverts

Gap is to relaunch its iconic television adverts next month, two years after scrapping the strategy.

Gap updated its investors on its strategic plans yesterday. New initiatives include the opening of its first store in China as part of wider international expansion ambitions. It will also relaunch its TV advertising and up investment in its online business. It will launch a UK transactional website next year.

Gap chairman and chief executive Glenn Murphy said: “With our improved economic model, we’re ready to step up our investments and strategies to regain market share and expand our international platform.

Chief financial officer Sabrina Simmons added: “We are positioned well due to or focus over the last two years on delivering healthy merchandise margins, maintaining costs, generating strong free cash flow and improving our return on invested capital.”

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