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Gap’s US president stands down

Gap’s North America president Marka Hansen will leave her role at the end of the week amid a raft of changes at the American casualwear chain.

Hansen has been at the company for 24 years and has been president for the latter four - during which time she oversaw Gap’s aborted attempt to change its logo.

Glenn Murphy, chairman and chief executive officer of Gap, said: “After several conversations, Marka and I agreed this was the right time for a change in the organization in order to take Gap brand to a new level. I am grateful for all that Marka has contributed to the company.”

Art Peck, who has been responsible for growing the company’s outlet business for the past three years, will take over Hansen’s the role as president.

Muphy said: “Art Peck is the ideal person to lead the next phase for Gap, and I expect him to make further enhancements to our North America business while encouraging the creative teams to think big.”

Pan Wallack, the president of Gap Adult North America, has been appointed head of Gap’s new Global Creative Centre based in New York, which aims to serve as a “global epicentre for creativity for Gap brand ”. He will work closely with the companies divisional presidents in London, Tokyo, Shanghai, and San Francisco.

Worldwide managing director at Ogilvy & Mather Seth Farbman has been named Gap’s global chief marketing officer.

Gap attempted to change its logo (pictured, right) in October last year, but after a disastrous reaction to the new logo it quickly reverted to its traditional blue box logo (left).

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