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George at Asda launches Graduate Fashion Week pop-up shop

George at Asda has opened a pop-up shop at London’s Earl’s Court today for two days during Graduate Fashion Week.

The temporary shop, open today and tomorrow, features two capsule collections for spring 12 including key fashion pieces for high summer.

George will showcase a selection of its G21 women’s brand for spring 12, featuring tribal and animal themed-prints as well as festival brights. Key pieces include a mesh side tribal print maxi dress and a crochet tassel waistcoat. A second collection will focus on swimwear, including pieces designed with 2011 Graduate Fashion Week designer Kirenjit Sogi.

Customers will be able to buy from the new collections immediately, as well as using an ipad for different sizes or bigger orders from George.com, using the home delivery or free in-store collect service.

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