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Global growth tops the agenda at Reiss

Premium chain Reiss is to ramp up its international presence by launching into markets such as Russia and Germany and expanding further in the US.

Reiss, which has 63 stores in the UK and 32 overseas, is poised to open its first store in Russia - in Moscow - in October. It is plotting a further five stores in the country within the next year.

The chain is also eyeing up locations across Europe in France, Germany and the Netherlands. It also plans to open another store in New York, where it currently trades from four stores.

Brand director Andy Rogers said: “The expansion is a natural step for us. We feel like we need to be [in other territories]. We’re not just a UK-based product.”

Reiss is the latest in a raft of premium high street retailers to expand outside their domestic market. Young fashion chain All Saints has opened a number of stores in the US and Europe and its New York flagship, which opened in May, generated nearly $1m (£656,000) in its first week of trading.

Quirky premium brand and retailer Ted Baker said in June that it would open stores in Sydney and Abu Dhabi and four stores in the

US by the end of the year and is considering further expansion in Hong Kong.

However, in March, young fashion chain French Connection said it would scale back its US operations following an earlier decision to quit the Japanese market.

Separately, Reiss is seeking a replacement for head of buying and merchandising Lina Basma, who has left the company. She has joined luxury footwear brand Jimmy Choo as interim senior vice president of merchandising and commercial development.

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