A touch of class that shines in a store format that needs a refresh.
Clothing multiple - Intu Trafford Centre Manchester, ground floor
While the store interior may not have had a refresh for years, the product selection for spring 16 is full of gems among the staples for which AllSaints is known. Alongside the signature cigarette skinnies (£98) and leather biker jackets (£298) are cute printed Italian silk shirt dresses (£218), khaki leather bomber jackets (£278) and taupe unstructured trenches with satin tie detailing (£258). The aspirational selection oozes quality and the staff are as polished as the product. While there is a lot of merchandise on show, the overall effect is edited. The store itself is spacious and high ceilinged, leaving plenty of room for freestanding mirrors, rails and a dedicated denim area.
While the signature AllSaints fixtures and fittings maintain consistency from store to store, the familiar wall of sewing machines and aged industrial setting could benefit from a refresh.
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