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High Street Hit or Miss: American Eagle Outfitters 7/10

American Eagle autumn 15

American Eagle autumn 15

Young fashion- Westfield Stratford, first floor

Pros

Renowned for its denim, American Eagle does not disappoint when it comes to jeans. The floor-to-ceiling jean displays are impressive and make selecting your size easy. There is also information on each jean style and shape to help shoppers with their selection. The jeans are competitively priced at £42, just above similar styles at River Island priced at £40. Good-quality cotton T-shirts start at £10, which is cheaper than Warehouse. There are lots of big campaign images throughout the store and the decor is bright and fresh. The shop is easy to navigate and spacious, and the products are priced clearly. Sales assistants are on hand to help shoppers and can be seen giving advice.

Cons

The collection is all very casual and can be repetitive in parts. There is also no reference to autumn 15 trends in the range.

To read the rest of the report click here.

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