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High Street Hit or Miss: Clarks 8/10

Clarks autumn 15

Clarks autumn 15

Clarks autumn 15

Footwear specialist - Westfield Stratford, First floor

Pros

The double windows are inviting, displaying ankle boots with the tagline “Cherish our boots, love our craft”. Men’s plays on its 190-year heritage with archive material and classic styles on display. Unlike many other specialists, Clarks has a fully dressed female mannequin to show how the boots can be worn.

A women’s black leather ankle boot with Cushion Soft layers under the foot feels good value at £65, while the Narrative collection includes a patent leather loafer with tassels and Cushion Plus technology at £70 – on-trend yet comfortable. Men’s value-added technologies are well signposted and brogues, loafers and desert boots are strong. Clarks has half-sizes, as well as wide and narrow fits.

Cons

While Clarks’ stylish yet practical messaging comes across well in store, younger customers might not be there in the first place to see it. A large kids’ section at the back may put shoppers off browsing in busy periods, as it is already noisy at off-peak times.

Click here to see how other retailers performed.

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