Feminine and fancy, with real product depth that could benefit from staff suggestions.
Clothing multiple - Intu Trafford Centre Manchester, first floor
Smart wooden floors, mirrors and pink walls lined with imagery of pretty models give the Coast store a sense of feminine theatricality. The variety of product is impressive, ranging from lime and silver sequinned cropped tops (£89) paired with dramatic drop-hem skirts (£129) and affordable raspberry jumpsuits (£129), to the full on glamour of a pink strapless dress with a beaded belt (in line with competitors Monsoon and Phase Eight at £250). The versatility of the collection is emphasised by the window display, which shows four different looks in the same coral and floral palette. Merchandised with complementary accessories, the garments are grouped by colour and tagged with handy signs identifying pieces that are “new in” or “limited edition”.
The staff are relatively friendly, although they seem more interested in chatting among themselves in the changing room. I would expect more attention considering the expensive product and the fact that shoppers may need advice on dressing for a special occasion.
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