Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

High Street Hit or Miss: Coast 7/10

Feminine and fancy, with real product depth that could benefit from staff suggestions. 



Clothing multiple - Intu Trafford Centre Manchester, first floor



Smart wooden floors, mirrors and pink walls lined with imagery of pretty models give the Coast store a sense of feminine theatricality. The variety of product is impressive, ranging from lime and silver sequinned cropped tops (£89) paired with dramatic drop-hem skirts (£129) and affordable raspberry jumpsuits (£129), to the full on glamour of a pink strapless dress with a beaded belt (in line with competitors Monsoon and Phase Eight at £250). The versatility of the collection is emphasised by the window display, which shows four different looks in the same coral and floral palette. Merchandised with complementary accessories, the garments are grouped by colour and tagged with handy signs identifying pieces that are “new in” or “limited edition”.


The staff are relatively friendly, although they seem more interested in chatting among themselves in the changing room. I would expect more attention considering the expensive product and the fact that shoppers may need advice on dressing for a special occasion.

Click here to see how other retailers performed.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.