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High Street Hit or Miss: Footlocker 5/10

Footlocker rose gold Adidas Stan Smiths

Footlocker rose gold Adidas Stan Smiths

Footlocker rose gold Adidas Stan Smiths

Footwear specialist - Westfield Stratford, Ground floor

Pros

The windows feature “Footlocker approved” collections from Converse and Puma, with a big campaign image of Rihanna wearing the Puma Eskiva Mid (pictured below), a mid-top sneaker with a perforated leather upper and dark Puma stripe, priced at £69.99. This should work well to bring girls into what could feel like a predominantly masculine store. The shop stocks all the bestselling brands in this category, including Nike, Adidas, Converse, Reebok, New Balance, Asics and Vans. Footlocker also has various exclusive styles, which it highlights well with a silver dogtag, such as the Adidas Torsion Flux Python, priced at £69.99. The store is very clean and music is at just the right level for comfortable browsing.

Cons

No one approaches me for help and two employees are having a private conversation by the till. The shop feels very male-oriented, both in terms of product mix and shopfit, which seems like a missed opportunity given the growing demand for female sportswear.

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