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High Street Hit or Miss: Gap 4/10

Gap jpg

Gap autumn 15

Mainsteam - Westfield Stratford, first floor

Pros

In my mind, Gap is best for preppy classics and dependable quality staples given a modern, but not overtly fashion-led, update. This season, there are a handful of good items that fit this bill alongside lots of fairly boring basics. For example, an on-trend quilt-lined parka with removable fake fur hood trim in PrimaLoft fabric is a good investment at £99.95. A quilted gilet comes with a bomber jacket-style elasticated neckline, a simple but sophisticated update (£39.95). It is also good to see the well-signposted spread of denim fits such as standard, skinny, boot and slim.

Cons

There are no menswear mannequins or signs in the window, which won’t help attract male customers. The shopping experience wasn’t very pleasant as the store was fairly messy, with discarded items and hangers littering rails and the floor. There were no staff on the shop floor or in the changing room, and the communal space in the changing area was full of messy cardboard boxes and discarded clothes.

Click here to see how other retailers performed.

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