Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

High Street Hit or Miss: Gap 4/10

Gap jpg

Gap autumn 15

Mainsteam - Westfield Stratford, first floor


In my mind, Gap is best for preppy classics and dependable quality staples given a modern, but not overtly fashion-led, update. This season, there are a handful of good items that fit this bill alongside lots of fairly boring basics. For example, an on-trend quilt-lined parka with removable fake fur hood trim in PrimaLoft fabric is a good investment at £99.95. A quilted gilet comes with a bomber jacket-style elasticated neckline, a simple but sophisticated update (£39.95). It is also good to see the well-signposted spread of denim fits such as standard, skinny, boot and slim.


There are no menswear mannequins or signs in the window, which won’t help attract male customers. The shopping experience wasn’t very pleasant as the store was fairly messy, with discarded items and hangers littering rails and the floor. There were no staff on the shop floor or in the changing room, and the communal space in the changing area was full of messy cardboard boxes and discarded clothes.

Click here to see how other retailers performed.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.