Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

High Street Hit or Miss: Gap 4/10

Reliance on Sale undermines the retail experience and quality product.

Gap

Gap

Clothing multiple - Intu Trafford Centre Manchester, first floor

Mainstream

Pros

While Gap fails to create a pleasant showcase for its product, shoppers who bother to give the clothes a closer look cannot fail to be impressed by the fabric quality, even if the design does not inspire. A well-stocked denim area is broken down clearly by style, from flares to girlfriend-fit jeans. Known for the strength of its basics, Gap also stocks a wide variety of bright T-shirts (£12.95) and chino shorts (£24.95). There are Sale bargains aplenty, from a stone-coloured trench (£35, down from £69.95) to a 100% cashmere iron grey top (£79.99, down from £129.95).

Cons

Gap’s reliance on discounting is written all over the windows, dominated by red 50% off posters and a sign in the doorway offering a further 20% off. Garments are packed on to rails, folded messily on benches and scattered untidily around the cash desk, which add to the sense of claustrophobia. While not unfriendly, staff are preoccupied tagging items with discount stickers. Tucked at the back of the store the changing rooms are cramped and dingy.

Click here to see how other retailers performed.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.