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High Street Hit or Miss: Gap 4/10

Reliance on Sale undermines the retail experience and quality product.



Clothing multiple - Intu Trafford Centre Manchester, first floor



While Gap fails to create a pleasant showcase for its product, shoppers who bother to give the clothes a closer look cannot fail to be impressed by the fabric quality, even if the design does not inspire. A well-stocked denim area is broken down clearly by style, from flares to girlfriend-fit jeans. Known for the strength of its basics, Gap also stocks a wide variety of bright T-shirts (£12.95) and chino shorts (£24.95). There are Sale bargains aplenty, from a stone-coloured trench (£35, down from £69.95) to a 100% cashmere iron grey top (£79.99, down from £129.95).


Gap’s reliance on discounting is written all over the windows, dominated by red 50% off posters and a sign in the doorway offering a further 20% off. Garments are packed on to rails, folded messily on benches and scattered untidily around the cash desk, which add to the sense of claustrophobia. While not unfriendly, staff are preoccupied tagging items with discount stickers. Tucked at the back of the store the changing rooms are cramped and dingy.

Click here to see how other retailers performed.

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