H&M autumn 15
Value - Westfield Stratford, ground floor
H&M does well to promote its link-up with David Beckham through eye-catching imagery and mannequins in the windows, repeated at the front of the menswear area. This promotes key items such as a camel trench (£79.99 – £10 more than New Look but similar quality) and a wool-sleeved bomber (£39.99). There’s a lot of variety with some standout fashion-led pieces separating it from other value retailers. There are rubberised raincoats (£39.99, compared to Zara’s £59.99) and longline bombers (£49.99, compared to £59 at Zara), alongside parkas in a range of colours, like a bold camouflage print option (£39.99) and the longest, most exaggerated take on oversized streetwear. While a £3.99 basic T-shirt is more than Primark’s £2.50, they are made from organic cotton.
Many rails are too full, which makes looking for sizes irritating and means items are creased, highlighting some of the lower quality levels. While some pieces are a higher quality, £29.99 for a knitted roll-neck seems overpriced.