H&M autumn 15
Value- Westfield Stratford ground floor
The display at the entrance of the shop is striking: a group of eight mannequins dressed in the retailer’s key pieces for the season. H&M is backing the 1970s trend with Aztec-print sleeveless tops for £8 and printed tunics for £15 placed on the right hand side of the door which are good value for money as they are very trend led and decent quality. A large coat display is on the left which is great, as it is easy for customers to see all the products together and make their decision. There are big campaign images throughout the shop placed beside the corresponding products which are aspirational for shoppers. There is also a Halloween display on the second floor of the store when we visit, which is timely and suits the younger H&M shopper.
The shop is quite messy and difficult to navigate as the product is quite crammed together. Some of the basic products are more expensive than Primark but are not better quality. For example a jersey T-shirt at £7.99 compares with Primark’s, which is less than half the price at £3. The staff are not very helpful and are not on hand to help shoppers.
To read the rest of the report click here.