Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

High Street Hit or Miss: H&M 7/10

H&M autumn 15

H&M autumn 15

Value- Westfield Stratford ground floor


The display at the entrance of the shop is striking: a group of eight mannequins dressed in the retailer’s key pieces for the season. H&M is backing the 1970s trend with Aztec-print sleeveless tops for £8 and printed tunics for £15 placed on the right hand side of the door which are good value for money as they are very trend led and decent quality. A large coat display is on the left which is great, as it is easy for customers to see all the products together and make their decision. There are big campaign images throughout the shop placed beside the corresponding products which are aspirational for shoppers. There is also a Halloween display on the second floor of the store when we visit, which is timely and suits the younger H&M shopper.


The shop is quite messy and difficult to navigate as the product is quite crammed together. Some of the basic products are more expensive than Primark but are not better quality. For example a jersey T-shirt at £7.99 compares with Primark’s, which is less than half the price at £3. The staff are not very helpful and are not on hand to help shoppers.

 To read the rest of the report click here.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.