Hobbs autumn 15
Premium- Westfield, Stratford, ground floor
Hobbs is backing colourful outerwear for autumn with teal Crombies and orange cocoon coats appearing in the windows, supported by large campaign images featuring the same products, which tells shoppers these are the key looks for the season. Prices are also displayed in the window, which is helpful. Inside, products are organised according to colour with complete looks as tops, dresses and coats displayed together. There is good visual merchandising throughout, and matching accessories and footwear are placed beside relevant products.The eveningwear section is at the rear of the store, which is easy to locate, as is the Sale section. There is also a large seating area at the back of the shop.
Although the selection of products is nice, many pieces are uninspiring and not trend driven. The range of sizes on display is limited.
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