Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

High Street Hit or Miss: Jaeger 4/10

Jaeger autumn 15

Jaeger autumn 15

Premium- Westfield, Stratford, ground floor

Pros

Like most stores Drapers visits coats adorn the window of Jaeger, which was fitting. Large campaign images also catch the eye of passers-by. Inside coats are at the entrance of the shop and a key wool wrap coat (£399) is displayed in many colours.The staff are very friendly and greet shoppers in store.

Cons

The products are expensive compared with competitors’. For example, another wool coat is £399 in Jaeger but is very similar in style and quality to a Hobbs version priced at £229. The shop is quite small and feels cramped and is quite untidy. The product is not very trend led and a little uninspiring. The shop has no Sale sign in the window but is offering shoppers promotions. There are signs dotted around the shop saying shoppers will get £50 off if they spend £200, £100 off if they spend £300 and £200 off if they spend £500. A shop assistant told Drapers there was no end date for the promotion.

To read the rest of the report click here.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.