Jaeger autumn 15
Premium- Westfield, Stratford, ground floor
Like most stores Drapers visits coats adorn the window of Jaeger, which was fitting. Large campaign images also catch the eye of passers-by. Inside coats are at the entrance of the shop and a key wool wrap coat (£399) is displayed in many colours.The staff are very friendly and greet shoppers in store.
The products are expensive compared with competitors’. For example, another wool coat is £399 in Jaeger but is very similar in style and quality to a Hobbs version priced at £229. The shop is quite small and feels cramped and is quite untidy. The product is not very trend led and a little uninspiring. The shop has no Sale sign in the window but is offering shoppers promotions. There are signs dotted around the shop saying shoppers will get £50 off if they spend £200, £100 off if they spend £300 and £200 off if they spend £500. A shop assistant told Drapers there was no end date for the promotion.
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