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High Street Hit or Miss: Karen Millen 9/10

A-grade customer service with real charm.

Karen Millen

Karen Millen

Clothing multiple - Intu Trafford Centre Manchester, first floor

Premium

Pros

The first-class treatment at Karen Millen reminds us why in the era of digital retailing there is still no substitute for a great in-store experience. From the moment I enter the shop staff are incredibly friendly, offering to take the items I select into the changing room and bringing me a pair of heels to go with the eye-catching metallic green skirt (£125) I try on. Inside the plush, well-lit changing rooms two sales assistants act as my personal stylists, selecting items they think might complement my outfit. The quality of product is as impressive as the service, ranging from a wearable monochrome 1960s style mini-skirt (£99) to an unstructured mimosa yellow duster coat (£235) and a flirty digital floral print dress with a racer back (good value at £160).

Cons

The only aspect to let down an otherwise excellent store is a rather basic visual concept. The window – three mannequins set against a campaign image – fail to do justice to the product within.

Click here to see how other retailers performed.

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