Glitzy stores and product are let down by impersonal service.
Clothing multiple - Intu Trafford Centre Manchester, first floor
Lipsy is big on its celebrity tie-ups, luring young shoppers with windows dominated by images of Ariana Grande in a cute flared prom dress from her spring 16 collaboration. The front of the store is split between the pint-sized popstar’s range, including a long red lace halter-neck dress (£68), and the collection with actress Michelle Keegan, which features a digital floral fit-and-flare dress (£70). From the slick R&B soundtrack to the marble-effect flooring and diamanté drop lighting, the atmosphere is all about dressing for a big night out, which is why casual product such as a suede trench (£165), feels a little out of place.
Accessible from Next next door, the Lipsy store feels pokey, and a lot of space is given over to the Sale. The sheer volume of product is a bit overwhelming but, when I ask where to find a top I like in the window, it is nowhere to be seen. The store assistant simply points to where she thinks it should be, and fails to offer to order it online for me.
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