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High Street Hit or Miss: Marks & Spencer 5/10

M&S Limited Edition

M&S Limited Edition

M&S Limited Edition

Clothing multiple - Westfield Stratford, Ground floor

Pros

The women’s footwear department is comprehensive, with all the main categories for a broad spectrum of occasions covered at a wide range of price points. There are some well-priced sandals in gold, black and fake snakeskin at £25 that will be worn at many Christmas parties. Comfort is sold well: technologies such as Insolia, endorsed by the UK College of Podiatry, are on many heels, alongside Stain Defence on men’s suede lace-up trainers at £29.50.

Cons

There are some unusual pieces that do not fit with M&S’s target customer – and could be spotted in a Sale aisle within a few months (the Limited Edition chunky platform heel sandal at £35 in a berry velvet-style material, for example). The various sub-brands (Limited Edition, Footglove, Indigo Collection, Blue Harbour) may be confusing for shoppers, and some Lulu Kennedy for Indigo styles are in the clothing rather than footwear department, which feels odd. Service is helpful, but I overhear customers told more than once that a product is not in stock and that they should order online instead.

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