Some great product, but repetition across sub-brands requires an edit.
Marks & Spencer
Clothing multiple - Intu Trafford Centre Manchester, first floor
Highlighting its Art of Modernity concept, the Marks & Spencer windows looks slick, mixing a video of the spring 16 campaign with hero pieces such as an Autograph olive leather wrap skirt. Priced at £129, the skirt seems good value for the quality of leather, although expensive in comparison with surrounding product. The front of the store is divided into the Per Una and Limited Edition sub-brands. The latter impresses with some unusual pieces that might not appeal to the core M&S customer, such as an olive green embossed bomber jacket (£59) and metallic gold pleated midi-skirt (£39.50). While unafraid to take risks with these more fashion-led pieces, the store still stocks core denim and jersey product in a wide range of sizes. A handy “browse and order” station in the middle of the floor promotes M&S’s click-and-collect services.
The entrance to the changing rooms is cluttered with rails of miscellaneous product. And some of the merchandising is confusing: to flag up a homewares promotion, towels and toilet cleaning equipment are positioned next to the Autograph clothing section, which seems to cheapen the offer. With so many brands it is hard to navigate around the store and it often feels that there is a lot of crossover between labels.
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