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High Street Hit or Miss: Miss Selfridge 4/10

Poor changing rooms and cluttered product disappoint.

Miss Selfridge

Miss Selfridge

Clothing multiple - Intu Trafford Centre Manchester, first floor

Young Fashion


A feast of feminine florals and pastel shades, Miss Selfridge is not short of pretty dresses, peasant blouses and cute crop tops to tempt shoppers. The windows showcases the best of the selection: a mint green V-neck jumpsuit (£49), a 1950s-style silver brocade dress (£65) and a pink floral halter-neck maxi-dress (£69), which are all easy to find inside. The collection also features more expensive pieces, such as an attractive long cream lace and mesh dress (£99), for those shoppers looking for something more special.


The store assistant leads me into a changing room and informs me that the light is not working, closing the curtain without giving me the option to use one of the many empty cubicles with functioning lights. Inside the floor is covered in tags – some from other stores – and there is nowhere to sit down. Out on the shopfloor a low ceiling and messy Sale area do little to shake the feeling the store is cluttered with product that is not shown at its best under the harsh lighting.

Click here to see how other retailers performed.

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