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High Street Hit or Miss: Monsoon 6/10

Continues to carve out a nice niche that is let down by lack staff rapport. 

Monsoon

Monsoon

Clothing multiple - Intu Trafford Centre Manchester, first floor

Mainstream

Pros

From the romantic folk soundtrack and boho product to the opulent changing rooms, Monsoon continues to carve out a niche as a purveyor of unashamedly feminine fashion. The store opens on floral favourites and wearable denim pieces, including a strappy tulip shaped jean dress (£59), pansy-print shift dress (£99) and a tribal boxy jacket (£89). The occasionwear, bridal and limited edition pieces sit in a dedicated area at the rear. It makes sense to merchandise the dresses with sequined clutches and fascinators from sister store Accessorize next door through a shared archway. Monsoon’s cleverly created “Beach” branded area is devoted to holiday product from kaftans to bikinis.

Cons

Despite being a big store, a large amount of space is given over to childrenswear, reducing space for womenswear. The staff also make little effort to interact with shoppers, apart from at the till.

Click here to see how other retailers performed.

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