Continues to carve out a nice niche that is let down by lack staff rapport.
Clothing multiple - Intu Trafford Centre Manchester, first floor
From the romantic folk soundtrack and boho product to the opulent changing rooms, Monsoon continues to carve out a niche as a purveyor of unashamedly feminine fashion. The store opens on floral favourites and wearable denim pieces, including a strappy tulip shaped jean dress (£59), pansy-print shift dress (£99) and a tribal boxy jacket (£89). The occasionwear, bridal and limited edition pieces sit in a dedicated area at the rear. It makes sense to merchandise the dresses with sequined clutches and fascinators from sister store Accessorize next door through a shared archway. Monsoon’s cleverly created “Beach” branded area is devoted to holiday product from kaftans to bikinis.
Despite being a big store, a large amount of space is given over to childrenswear, reducing space for womenswear. The staff also make little effort to interact with shoppers, apart from at the till.
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