Nice staff and interesting features, let down by the windows.
Clothing multiple - Intu Trafford Centre Manchester, ground floor
Whether it is a silver sheen bomber (£29.99), camel trench (£29.99) or denim pencil dungaree dress (£27.99), New Look manages to hit all the trends and undercut high street rivals such as Miss Selfridge at the same time. With the exception of Topshop, New Look is the only young fashion store where the staff approach me to see if I need assistance. Notable elements include a dedicated “collect and order” pod behind the counter, a comprehensive denim area and fun labels on the pegs in the changing rooms saying “definitely”, “maybe” and “my stuff”. From the upbeat electro-pop soundtrack to the wide range of complementary accessories, New Look knows how to keep its target customer occupied.
With a shopfit designed to let the clothes do the talking there is little to admire in terms of concept. The windows are plain and drab considering the great product inside. The store would benefit from more mirrors and some product is positioned on high rails that are difficult to reach.
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