Next autumn 15
Clothing multiple - Westfield Stratford, First floor
The women’s footwear department features bells with a sign telling customers to ring for assistance, which was a nice touch. It would have worked well in the footwear departments of other busy multiples Drapers visits that were unstaffed. There is a friendly assistant in both the men’s and women’s departments offering help in any case. As expected, Next’s offer in both the men’s and women’s is broad and competitively priced: costs gently increase with the level of detail, such as ballet pumps at £23, rising to £36 for embellishment on the toe. A men’s brogue for £50 feels substantial and well priced. Next offers half-sizes and selected styles for men are available in a size 5, which is not evident anywhere else during my trip.
Both departments are easy to navigate, but the shopfit does feel like it hasn’t moved on a lot in recent years. It could be a little more adventurous to help entice new shoppers. Some of the women’s product, especially the overly embellished styles such as the ballet flats, looks quite tacky.
Click here to see how other retailers performed.