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High Street Hit or Miss: Oasis 8/10

Cute and quirky with bags of character this store scores highly on charm. 

Oasis

Oasis

Clothing multiple - Intu Trafford Centre Manchester, first floor

Young Fashion

Pros

All aboard the Happiness Express! Oasis runs with a quirky travel theme featuring trains, planes and boats at the heart of its windows. The front of the store is split between a capsule collection of tropical prints, including a black, coral and khaki shirt dress (£55), and a nautical trend, featuring an adorable bow rib-knit vest (£32). Continuity pieces such as the “Forever” crew cardigan (£25) and taupe unstructured trench (well priced at £80) sit happily alongside a strong selection of denim. From the upbeat electro-pop tunes to the bright changing rooms full of quirky mismatched furniture, this store is full of charm.

Cons

The changing rooms have a four-item limit, which is low in comparison with competitors. This puts me off swapping one item to try on another, as it seems like a hassle. The only other suggestion would be to turn down the chilly air conditioning.

Click here to see how other retailers performed.

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