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High Street Hit or Miss: Phase Eight 6/10

Friendly staff and good selection, even if the store is a little cramped.

Phase Eight

Phase Eight

Clothing multiple - Intu Trafford Centre Manchester, first floor

Mainstream

Pros

Phase Eight appears to have upped its game for spring 16, introducing garments that appeal to a younger audience. Notable examples are a belted cream crepe dress with a digital floral print (£120) and a navy soft stretch jumpsuit (well priced at £99). The store opens with its 50% Sale rail to the left and the premium No8 collection to the right, featuring a delicate mink and cream sculptural shift dress (£250). Full-length gowns at the back include a black and ivory intricate tapework dress (£325). The attentive staff are happy to put my clothes in the changing rooms, which are furnished with gilt-edge mirrors and vintage gold cinema seats for a touch of originality.

Cons

The cramped store feels as though it needs more room to accommodate the product on show, much of which us merchandised on cumbersome golden rails in the centre of the store. Efforts have been made to lift the product, but it struggles to compete with rival Coast’s modern take on occasionwear.

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