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High Street Hit or Miss: Reiss 6/10

A sophisticated environment let down by a lack of interaction. 

Reiss

Reiss

Clothing multiple - Intu Trafford Centre Manchester, first floor

Premium

Pros

Sophisticated and stylish from the minimal electro soundtrack, architectural panels and unisex changing rooms furnished with smart grey flannel curtains, the Reiss store is an exercise in pared-back cool. The spring 16 collection reflects this aesthetic. Standout items include a black polyester halter-neck dress with lace straps and a cut-out back (£180), and soft-drape unstructured trench in dove grey or salmon (£245). A butter-soft leather biker jacket (£395) demanded attention, although shoppers may question whether it is worth £100 more than the AllSaints version. Well laid out, womenswear takes up half of the store, leading in on a selection of premium separates neatly merchandised on rails and tables, before moving up towards the formal workwear pieces at the rear.

Cons

Unfortunately the staff make no real effort to engage, actively avoiding a conversation and chatting among themselves, despite the Reiss “personal styling service” promoted in the windows.

Click here to see how other retailers performed.

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