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High Street Hit or Miss: River Island 5/10

River Island autumn 15

River Island autumn 15

River Island autumn 15

Young Fashion - Westfield Stratford, first floor


It was good to see the denim offer include fits other than skinny, which were lacking in some of the other young fashion stores. The season’s key pieces feature alongside a few nice standout items including a bouclé wool overshirt (£35) and a chunky fake shearling and suede overcoat (£85).


Although key trend items are here, there aren’t many unique styles compared to the likes of Topman and Zara. Messy womenswear Sale rails crowded the escalator to the menswear floor, which set the tone for an untidy store. The changing rooms were unmanned and my cubicle had discarded hangers and an old newspaper on the floor. It seemed like the store was being reorganised, but it was done carelessly with random rails of new clothes in the way and mannequins left naked as outfits were changed. It was also annoying to see items like a lovely double-breasted camel blazer in large campaign imagery but not on sale.

Click here to see how other retailers performed.

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