River Island autumn 15
Clothing multiples - Westfield Stratford, First floor
Shoppers are introduced to the footwear offer with shoes dotted around the whole store before they reach the dedicated department. New-season styles are keenly priced, with leather and suede starting at £45 for a pair of heeled women’s ankle boots with fringing, and knee-length boots at £95. The store has one of the strongest ranges for style and price, giving specialists a run for their money. Ankle boots and lower-priced shoes are displayed as pairs on clips, so there is no need to ask for assistance. Pricing architecture is well structured: ankle boots start at £32 for a PU wedge pair, rising to £85 for a Limited Edition pair. The men’s offer is smaller but good value for key trends.
The central table is messy and there is only one assistant tidying, so no staff are on hand to help. Men’s is unattended.
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