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High Street Hit or Miss: River Island 7/10

Serving the selfie generation with on-trend, well-priced product. 

River Island

River Island

Clothing multiple - Intu Trafford Centre Manchester, ground floor

Young Fashion

Pros

Big, bold and bright, River Island wows with the cool concept of its windows in which the faces of mannequins are lit by gleaming white lights as they take their best selfie. The pose is mirrored by mannequins on individual podiums at the entrance. The store is easy to navigate, helped by flooring or lighting that signifies a different part of the collection, while the large denim section cannot fail to impress. The untidy Sale section is cleverly tucked away at the back, so shoppers have to pass the full-price product first. River Island interprets the sporty 1990s vibe with a feminine twist, pairing a stretchy striped side-slit tube skirt (£35) with a cute black bomber (£45). Alongside glamorous body con dresses and hot pants are more wearable pieces, such as a biker jacket (£100) and denim dungaree dress (£38).

Cons

Female shoppers have to walk upstairs to a unisex changing room on the men’s floor instead of having a dedicated space downstairs. While the cubicles themselves are spacious, the area where staff take the clothes back is messy with product spilling off the shelves.

Click here to see how other retailers performed.

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