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High Street Hit or Miss: River Island 8/10

River Island autumn 15

River Island autumn 15

Young fashion- Westfield, Stratford, first floor

Pros

The window is bright, colourful and eye-catching. It displays prices for the products featured, which is helpful. There are a good range of sizes on display throughout the shop. The store is well merchandised and accessories are positioned beside matching products. The shop flows well and there is plenty of room between the displays for shoppers to navigate through the aisles. The collection is trend led and carries a good mix of casuals and basics, such as two vests for £10. There are also more expensive, partywear pieces, including a sequined dress for £60, which is reasonable considering the detail of the product. The denim area is laid out well and all the different styles and sizes are displayed with explanations of each, so it is easy for customers to shop.

Cons

The changing rooms are grotty and need to be cleaned and repainted. The staff, while pleasant, are very busy and seem a little manic.

To read the rest of the report click here.

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