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High Street Hit or Miss: The Kooples 6/10

The Kooples autumn 15

The Kooples autumn 15

The Kooples autumn 15

Premium - Westfield Stratford, ground floor

Pros

The offer does feel like a complete Kooples wardrobe, covering everything from smart suits, heavy winter outerwear, transitional light knits, sporty joggers and casual denim – as long as you’re keen on the sleek rocker look. Added details often elevate simple items, which somewhat justifies the higher prices. For instance, a nice cotton trench coat comes with premium suede panels (£425), and it’s good to see a more accessibly priced version minus the suede (£385). The store is well appointed and staff were friendly and very chatty.

Cons

Some pricey items are acceptable, but simpler pieces like shirts at more than £130 are overpriced. An on-trend parka is very well made, and comes with a detachable raccoon fur hood trim, but is still steep at £565. The concept of having all items hung side-on running the length of the shop has impact but does not show off the product. Changing rooms don’t have their own mirrors, forcing customers to go onto the shop floor to find one.

Click here to see how other retailers performed.

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