Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

High Street Hit or Miss: Urban Outfitters 5/10

Urban Outfitters autumn 15

Urban Outfitters autumn 15

Urban Outfitters autumn 15

Young Fashion - Westfield Stratford, ground floor

Pros

The fitout of the store has a cool and premium feel, and the placing of products such as quirky books and eccentric home products throughout make this feel like an appealing and shoppable lifestyle store. This retailer is all about the brands of the moment, so it gains points for its well-edited selection of buzz street and skate labels. A Stussy T-shirt (£40), an Obey printed bomber (£120) and a shearling-collar Carhartt jacket (£175) are examples of how these brands also come with punchier price points; shoppers are paying for the name as much as elevated quality. Jolly and helpful changing room staff were good.

Cons

There is no menswear in the windows, which could deter male shoppers. Displaying T-shirts with prints and graphics folded on table tops is a bad idea as customers don’t see them properly. Some pricier items aren’t good value for money – for example, a camel coat from Shore Leave at £99 is thin and flimsy. Denim is also a letdown, with a small selection of Cheap Monday (£49) jeans in basic blue and black, especially compared with the strong denim offers elsewhere.

Click here to see how other retailers performed.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.