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High Street Hit or Miss: Urban Outfitters 5/10

Urban Outfitters autumn 15

Urban Outfitters autumn 15

Young fashion- Westfield Stratford, ground floor

Pros

The window of Urban Outfitters features a list of all the brands stocked in store, which is helpful and informative. Again, the 1970s theme is strong here, and an entire wall is devoted to Co-operative polo-neck jumpers, competitively priced at £19, and A-line miniskirts, priced at £39, in an array of colours. The display is bright and cheerful. Other products in store are casual and less trend led, including the graphic T-shirts and checked shirts that are staples at Urban Outfitters. In keeping with its name the shop itself is edgy and features concrete floors, and metal and wood fixture and fittings. The interior appeals to the young customer it is targeting.

Cons

The shop only has small sizes – 6 to 10 – on display. A lot of products are repeated throughout the shop, which is frustrating and wastes space. The shop is cramped and difficult to navigate. Members of staff ignore shoppers and prefer to talk among themselves.

To read the rest of the report click here.

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