Strong product suffering from basic visual merchandising.
Clothing multiple - Intu Trafford Centre Manchester, first floor
From gingham tops to sturdy denim and mod-style miniskirts, Warehouse is not in the mood to mess around when it comes to product. The well-priced selection includes a buttoned russet suede mini-skirt (£59), unstructured navy trench (£79) and navy pinafore dress (£49). The Ware-Denim range is particularly strong, and a pair of denim culottes (£49) and a white denim A-line skirt (£42) catch the eye. Whereas some other high street rivals disappoint with flimsy product, Warehouse rarely falls down when it comes to quality, in particular for its spring 16 denim, which offers style and substance.
The strength of the product alone may not be enough to capture shoppers’ attention in a crowded market. From the windows to the shopfloor, the bland VM lacks the colour and inspiration of sister brand Oasis. Overall the store feels understaffed. The changing rooms are unmanned, causing shoppers confusion when they want to return unwanted product. The harsh light inside the cubicle only highlights the dusty floor where I had to place my bag as there as was no seat.
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