Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

High Street Hit or Miss: Womenswear

Karen Millen autumn 15

Westfield’s Stratford City shopping mall in east London is the target of Drapers’ second Hit or Miss of the season, focusing on womenswear.

The autumn 15 product ranges are largely on trend, and most retailers tick the boxes for key seasonal styles such as 1970s, monochrome and Victoriana. All 27 retailers have ample displays of coats. Most shops are well merchandised and place matching accessories next to relevant product. Nearly all provided plenty of inspiration for shoppers in the form of colourful campaign images.

However, discounting was rife across all shops Drapers visited – Next was the only exception – in the week before the key half-term selling period and many retailers fell short on customer service.

Our review of Stratford City stores is divided into premium, mainstream, young fashion and value (see below). Their scores are based on their autumn 15 offers and in-store experience, including customer service, store layout and visual merchandising. Points for value consider the quality of the product compared with the competitiveness of its pricing. Stores were visited on October 14 and 15.

Premium

Karen Millen

Reiss

AllSaints

Jaeger

Hobbs

Cos

Young fashion

River Island

Topshop

American Eagle Outfitters

Oasis

Zara

Lipsy

Miss Selfridge

Stradivarius

Urban Outfitters

Quiz

Mainstream

Next

Dorothy Perkins

Marks & Spencer

Uniqlo

Warehouse

Monsoon

Gap

Value

New Look

H&M

Primark

Forever 21

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.