French designer Isabel Marant is the latest high end name to collaborate with H&M, priming a collection for launch in November.
H&M said the autumn collection would be a “wardrobe of must-have pieces inspired by [Marant’s] signature style”. The range will be available from November 14 in 250 stores worldwide and online.
The collection will be for women and teenagers and will also mark the first time Marant has created a line for men.
H&M’s creative adviser Margareta van den Bosch said: “The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection.”
Marant joins a plethora of other designers including Maison Martin Margiela, Donatella Versace and Marni who have in the past designed for H&M.
Marant said she was “flattered” to have been asked to team up with the chain. “H&M works with the best designers and this invitation is an exciting honour,” she said.
“I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”