H&M has placed a global ban on a chemical used to achieve water repellent effects as the retailer edges away from using chemicals that harm the environment.
From January 1 next year H&M will put a global ban into force on Perfluorinated Compounds (PFCs), which are used to achieve a water repellent function mainly on outerwear garments. The chemical is harmful to the environment, particularly aquatic organisms.
The Swedish fast fashion retailer will instead use another substance, which has good environmental and health properties and still repels water.
The chain has been working to reduce the use and impact of hazardous chemicals since 1995 and during 2011 carried out more than 30,000 chemical tests.