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H&M launches Christmas ad campaign

H&M has kicked off its Christmas ad campaign, starring models such as Stella Tennant and Lou Doillon as the company reported a rise in sales.

The models, which also include Liya Kebede, Mariacarla Boscono, Louis and Claude Simonon are pictured photographed together with the people who mean the most to them. As part of the ‘spirit of togetherness’ theme, Tennant is captured modelling party dresses and knitwear with her daughters Jasmine and Cecily.

Sales at H&M increased by 13% in local currencies in October compared to the same month last year. The retailer said the total number of stores amounted to 2,143 on 31 October, up from 1,925 the year before.

H&M has listed tuxedos for men and tailcoats for women as the must-have products for this season.

Ann-Sofie Johansson, H&M’s head of design, said: “Tailcoats can be worn with a long skirt and a lingerie-inspired top. Or maybe over a feminine dress, or even with jeans and a T-shirt glammed up with bright red high heels. For men, it’s all about the tuxedo. Wear it the classic way with matching trousers, a crisp white bib shirt, bow tie and patent shoes; dare a colour and pattern mix with a checked shirt and tartan bow-tie, or you can even wear it with jeans, a printed T-shirt and high-tops.”

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