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H&M launches iPhone app

Swedish young fashion chain H&M has launched its first iPhone application today ahead of the planned launch of its transactional website next month.

The home page for the app is a 3D fashion gallery that allows users to click through to H&M’s campaign shots.

Users can view images and videos of product and browse pieces from each of H&M’s campaigns in detail.

A “my wishlist” area links to social networking site Facebook to allow users to share their favourite pieces with their friends.

The app also has a store locater function, including a GPS-based search, as well as a fashion news section that will be updated every week with localised content.

H&M iPhone app users will be able to sign up to receive first access to special offers and announcements.

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