H&M is to open its first UK concession in premium department store Selfridges at the end of August.
The concession will be located on the ground floor of Selfridges in London’s Oxford Street and will have a bespoke, specially-designed fit out.
It will sell a selection of handpicked items from H&M’s latest womenswear collections, and accessories.
“We are very excited to be opening our first H&M concession store in the world-renowned Selfridges in London,” said Magnus Olsson, H&M’s country manager for the UK and Ireland.
“H&M wants to be in the best business locations worldwide and Selfridges is a great addition to our London store portfolio - a real shopping destination. Customers can look forward to the ultimate H&M fashion experience at Selfridges later this summer - we look forward to surprising them.”