H&M will unveil its revamped Oxford Circus store next month with a schedule of events planned to celebrate the launch.
The 3,750 sq m remodelled store will spread across six floors and offer free wi-fi access to its customers. Alongside the womenswear and menswear offers there will also be a shoe lounge and a “chill out” area.
To celebrate the launch, four days of events will be held featuring 20 DJs and live performances. Additionally customers in the queue before 1pm on the opening day will receive wristbands entitling them to 25% off on the day.
Carlos Duarte, H&M’s country manager for the UK and Ireland, said: “Oxford Circus, located in the heart of London’s West End is the ultimate retail destination and we look forward to showcasing our exciting store in this prime position.
“The increased size of the store will enable us to bring our customers a broad selection of H&M’s ladies and menswear collections.”
He added: “The team behind the 12 month project have worked incredibly hard to create an innovative shopping environment that will inspire our customers who can look forward to the ultimate H&M fashion experience – we look forward to surprising them.”