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H&M's like-for-likes dip

Like-for-like sales at H&M dipped 2% in December with the decline seen in November growing further.

In November like-for-like sales fell by 1%, however for December the drop in like-for-like sales grew to 2%.

In December total group sales at H&M increased by 8% compared to the same month the previous year.

The Swedish fast fashion retailer said that sales in December were impacted by a “negative calendar effect”.

H&M now has 2,809 stores, compared to the 2,490 it had at the end of 2011.

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