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HoF considers click-and-collect stores

House of Fraser is exploring opportunities to maximise its multi-channel sales by scouting for small stores that could be used by click-and-collect customers.

The department store chain is understood to be looking at ways of serving locations where it cannot open a large-scale department store but where it believes it can still capture online spend.

HoF has already launched click-and-collect in its 61 stores. Sources said it now wanted to find shops as small as 1,500 sq ft in under-represented areas to use as online collection points. Its full-line department stores average 100,000 sq ft in size.

HoF would be the first retailer to open stores specifically for click-and-collect. It reflects the growing demand from consumers to be able to buy online but pick up in store rather than have delivery.

Research from accountancy firm Deloitte showed multichannel consumers - those who use more than one channel such as a store, website or catalogue to make a purchase - spend 82% more per transaction than customers who only shop in store.

The average spend by a multichannel customer is £116 per transaction, compared with £64 for store-only customers according to Deloitte.

Etailer Asos has been mulling a partnership with a bricks-and-mortar retailer to allow customers to collect their Asos orders from high street shops.

HoF chairman Don McCarthy declined to comment.

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