Selfridges Oxford Street has launched The Museum of Everything show with art across its whole frontage.
Selfridges Oxford Street kicks off a two-month exhibition created by The Museum of Everything in its Ultralounge in the store’s basement tomorrow. To mark the occasion it has cleared all of its Oxford Street windows of stock, replacing this with enlarged images and cutouts taken from the show. This is the first time that the deparment store has chosen not to show any product in its Oxford Street windows and was the subject of considerable debate, according to a spokeswoman.
The Museum of Everything will run in Selfridges until the end of Ocotber and shoppers wishing to buy something from the exhibition will be able to purchase limited edition prints amd t-shirts taken from the show in the store’s Wonder Room.