Non-food inflation fell in November to 0.9% from 1.1% in October.
Overall shop price inflation fell to 2% in November from 2.2% in October, indicating that retailers across all sectors are running discounts and promotions in the highly competitive run up to Christmas.
Stephen Robertson, British Retail Consortium director general, said: “On non-food goods…discounts and special offers have started well ahead of the traditional January sales, as the dip in overall shop inflation demonstrates.
“With the official measure of inflation now running at more than three per cent for eight consecutive months, a shop inflation figure of two per cent is much lower. It’s soaring petrol and energy prices that are hitting households. Retailers don’t want to be adding to that burden.”